How to choose the right format
The seven Escort MSK formats are not "alternatives for the same event" — they are separate scenarios for different situations. The choice happens in the first Telegram message and shapes everything that follows: dress code, duration, rate and the set of profiles in the shortlist.
Business dinner — a negotiation format of 3–5 hours, a single location (the restaurant), an even pace. Fits when the conversation needs a quiet table. Does not fit when you have a crowded reception or need to move between venues.
Corporate event — a longer 4–6 hour format with a programme, reception and floor mingling. Fits when the event is collective and the companion is a "plus-one" for the full programme. Does not fit a quiet dinner for two — that needs the business-dinner register.
Exhibition — a contact-dense day on the feet, with movement between pavilions. Fits when the guest works an industry expo (Sokolniki Expo, VDNKh pavilions, Crocus Expo). Does not fit a single static meeting — that is a shorter presentation format.
Presentation — a media format of 90–150 minutes: product launch, premiere, gallery or showroom opening. A tight register, often with a more formal dress code than a business dinner.
Business trip — a 2–5 day trip across the full programme: dinners, conferences, cultural part, sometimes a flight to another city. One companion runs the schedule, with separate hotel rooms as the baseline.
Driver-trip companion — a long city route with the client's driver. The scenario in which silence in the car is not what you need: the guest needs conversation for 3–6 hours of moves between meetings.
Moscow tourism — a one- or two-day curated route for a guest who flew in "to see the city". Not a museum-guide programme but a culturally aware conversational register.
When the scenario does not fit any of the seven — that is fine. The manager will say at the dialogue stage that your case is outside the agency's regulated formats and will point to an alternative (a licensed museum guide, an event agency for a large corporate event). Matching is never done "to fill a slot".